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Growing in Leadership Through the Nex-Tech Way
Growing in Leadership Through the Nex-Tech Way

Melissa Lindenman is the Accounting Supervisor at Nex-Tech, where she has invested more than 25 years supporting finance, accounting, and billing operations. In this piece, she reflects on leadership growth, the impact of community involvement, and how the Nex-Tech Way empowers employees to grow, serve, and make a lasting impact.

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Flamingos, Fun, and Fantastic Results

Rural broadband marketing has quietly crossed a line.

Visibility alone no longer drives growth. In 2026, brands are chosen based on how clearly they explain themselves – to customers and to the AI systems now shaping search, recommendations, and trust. Operators with strong networks, but unclear messaging are increasingly filtered out before conversations even begin.

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