Nex-Tech Blog

There’s no question AI is here, and it’s not going anywhere. But instead of fearing a robot uprising, broadband marketers should be embracing what AI actually is: a ridiculously powerful tool to help us work smarter, not harder.

Marketing can feel like a guessing game sometimes — but it doesn’t have to be. In a recent webinar, Dustin Schlaefli, Nex-Tech’s Director of Customer Engagement, broke down some of the most important marketing metrics that help businesses make smarter decisions. Whether you’re new to marketing or just want a refresher, here’s what you need to know.

Managing outside contractors can be tricky—especially when you’re working on many projects at once or with several different crews. In a recent Nex-Tech webinar, Amy Normandin, Operational Support Services Manager, shared helpful tips and real-life strategies to make working with contractors smoother and more successful.

In the world of rural telecommunications, connecting with your community goes far beyond providing internet and phone services. It’s about building relationships, fostering trust, and creating a true sense of belonging.

In today’s broadband industry, building community trust and differentiating ourselves from competitors are more critical than ever. During a recent Edge webinar, Lindsay Brinker, Marketing Supervisor at Nex-Tech, shared key strategies to help broadband providers navigate competition, strengthen their brand, and enhance customer loyalty.

I had the honor of moderating a panel at the NTCA RTime event in San Antonio, where I interviewed Kristi Westbrock, CEO of Consolidated Telecommunications Company (CTC), and Brad Rieger, Board Chair of Midwest Energy Cooperative. Our discussion emphasized the vital role that leadership, both at the board and executive levels, plays in building strong community success.

Marketing in today’s world is more competitive than ever, and it’s no secret that many businesses feel overwhelmed trying to stand out and attract customers effectively. If you’ve ever wondered how to get more orders without increasing your marketing budget, you’re not alone. That’s where order tracking data comes in—a tool that can make your efforts more precise and impactful.

Grant writing can be a daunting process, with tight deadlines, extensive documentation, and fierce competition for funding. However, it is also a powerful tool for driving community development, particularly in underserved areas. By crafting compelling applications and implementing a structured approach, organizations can unlock resources to bring transformative projects to life.

For rural telecommunications companies, building trust with your audience starts long before you install the first piece of equipment or answer a customer’s question. It begins with your brand—the logo, messaging, and design that introduce your business to the world. First impressions matter, and consistency in branding ensures those impressions stick.