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Marketing Metrics That Matter: The Numbers Every CMO Should Track
Marketing Metrics That Matter: The Numbers Every CMO Should Track

Marketing can feel like a guessing game sometimes — but it doesn’t have to be. In a recent webinar, Dustin Schlaefli, Nex-Tech’s Director of Customer Engagement, broke down some of the most important marketing metrics that help businesses make smarter decisions. Whether you’re new to marketing or just want a refresher, here’s what you need to know.

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Overcoming Challenges with Outside Contractors
Overcoming Challenges with Outside Contractors

Managing outside contractors can be tricky—especially when you’re working on many projects at once or with several different crews. In a recent Nex-Tech webinar, Amy Normandin, Operational Support Services Manager, shared helpful tips and real-life strategies to make working with contractors smoother and more successful.

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Overcoming Challenges with Outside Contractors
Embracing New Competition

In today’s broadband industry, building community trust and differentiating ourselves from competitors are more critical than ever. During a recent Edge webinar, Lindsay Brinker, Marketing Supervisor at Nex-Tech, shared key strategies to help broadband providers navigate competition, strengthen their brand, and enhance customer loyalty.

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Marketing Metrics That Matter: The Numbers Every CMO Should Track
The Importance of Community Engagement for Broadband Leaders

I had the honor of moderating a panel at the NTCA RTime event in San Antonio, where I interviewed Kristi Westbrock, CEO of Consolidated Telecommunications Company (CTC), and Brad Rieger, Board Chair of Midwest Energy Cooperative. Our discussion emphasized the vital role that leadership, both at the board and executive levels, plays in building strong community success.

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Overcoming Challenges with Outside Contractors
Track It to Market It: Unlock the Power of Order Tracking for Smarter Marketing Strategies! 

Marketing in today’s world is more competitive than ever, and it’s no secret that many businesses feel overwhelmed trying to stand out and attract customers effectively. If you’ve ever wondered how to get more orders without increasing your marketing budget, you’re not alone. That’s where order tracking data comes in—a tool that can make your efforts more precise and impactful.

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Overcoming Challenges with Outside Contractors
Grant Writing

Grant writing can be a daunting process, with tight deadlines, extensive documentation, and fierce competition for funding. However, it is also a powerful tool for driving community development, particularly in underserved areas. By crafting compelling applications and implementing a structured approach, organizations can unlock resources to bring transformative projects to life.

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2024 Geek Gifts!
2024 Geek Gifts!

The holiday season is right around the corner and Nex-Tech’s Geek Gifts guide is back!! In this series, we’ll unwrap a collection of cutting-edge gadgets and gizmos that are sure to make this festive season unforgettable.

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Overcoming Challenges with Outside Contractors
First Impressions Matter: How Great Design Defines Your Brand

For rural telecommunications companies, building trust with your audience starts long before you install the first piece of equipment or answer a customer’s question. It begins with your brand—the logo, messaging, and design that introduce your business to the world. First impressions matter, and consistency in branding ensures those impressions stick.

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