Make Broadband Label Management Easy

Broadband Labels

Does this confuse you?

Broadband Labels
Nex-Tech has the all-in-one solution for generating and managing FCC-approved broadband consumer labels.
  • Label Creation
  • Website Placement
  • Unlimited Archives
  • No Hidden Fees
Broadband Labels

Package Options

Simple Solution.
Simple Pricing.

3-Year Commitment Required

Package

1

 

Monthly Rate

$100

3-Year Cost

$3,600

Up to 10 active labels per year, unlimited archive

Package

2

 

Monthly Rate

$150

3-Year Cost

$5,400

11 – 20 active labels per year, unlimited archive

Package

3

 

Monthly Rate

$200

3-Year Cost

$7,200

21 – 40 active labels per year, unlimited archive

Ongoing management made easy… 

Let’s get started today!

Creative Contact - Broadband Labels
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Broadband Labels FAQ

What are broadband labels?
  • Broadband Labels are a requirement from the FCC (Order 22-86) and modeled after FDA nutrition labels to help consumers compare different Internet service plans. 
  • They cover both home (fixed) Internet services and mobile broadband plans. 
  • Providers are required to have a label for each stand-alone Internet service plan they offer. 
What information do they include?
  • The Unique Plan Identifier 
  • Prices: Labels disclose important details about broadband prices, including introductory rates, base month pricing, additional fees or charges, and contract terms.
  • Speeds: You’ll find information about the speed of the service.
  • Data Allowances: If there are any data limits, those are clearly stated.
  • Links: Network Management Practices, Privacy Policies, Data Policy, Discounts & Bundles, and the FCC-provided glossary of technical terms.
  • Must also disclose typical download speed, typical upload speed, and typical latency.
Where should customers be able to find them?
  • Look for broadband labels at any point of sale, whether online or in physical stores. 
  • The FCC defines “point of sale” as any channel a provider sells their service on.  This includes the provider’s websites, retail locations, third-party owned retail locations and over the phone. 
  • Large providers started displaying these labels in April 2024. 
  • Smaller providers (with fewer than 100,000 subscribers) have until October 10, 2024, to comply. 
  • As soon as a consumer enters location information on a provider’s website, the broadband label must appear on the primary advertising webpage that lists available plans. 
What happens if a provider isn’t displaying labels correctly?
  • If a provider isn’t displaying accurate labels or has incorrect information, consumers can file a complaint with the FCC Consumer Complaint Center.  
  • The FCC can conduct audits or inspections of providers to ensure that the labels are being displayed as required and contain accurate information. 
  • The FCC does not specify what fines, fees, or penalties providers that do not comply with the Broadband Nutrition Label order will face, instead deferring to its existing authority and enforcement mechanisms. The FCC has its own Enforcement Bureau that conducts investigations and may issue subpoenas to organizations and individuals accused of violating its requirements. It also has an Investigations & Hearings Division responsible for taking “enforcement actions” against violators, including “forfeiture orders,” essentially a fine, the value of which is “case specific.” In footnotes of the Broadband Nutrition Label order, the FCC notes that penalties for violators should be “sufficient to deter noncompliance,” yet not so minimal “as to constitute a cost of doing business for providers,” suggesting they could be high. 
Can I just publish flattened JPG files on my website of the labels?
  • No. The actual label itself must be displayed—not just an icon or link to it. All labels must be in machine-readable formats.  
How should labels be handled when it comes to discounts and promotions?
  • This could depend on how the ISP is offering and marketing their services. The broadband label needs to transparently communicate the monthly price. For Nex-Tech, we are placing our discounts and promotions within the Discounts & Bundles link.  
Do archived labels need to be available on your website?
  • No, but providers must be able to provide any archived label to FCC or existing customers upon request within 30 days.  Archive labels must be kept for two years after the service plan is no longer offered. 
Do providers have to educate their front-end staff about labels?
  • Yes, as front-end staff are required to provide labels if a customer comes into a store or calls inquiring about service. The ISP should document this training and broadband label procedure. If there is any deviation from the procedure of how labels are provided, providers must document how the label was presented and keep documentation for two years. 
Do providers have to create and publish customer education materials?
  • No, providers are not required to do so. However, it may be in their best interest to educate their customers on what to look for on a label. It may help a prospective customer choose their service over a competitor’s if they understand how to accurately compare offerings.  
If a CSR is selling broadband over the phone, how much detail do they need to provide verbally?
  • This is dependent upon the provider’s documented procedure. Each provider needs to have documentation about their specific process. If a CSR deviates from the officially documented process, that’s when special documentation must occur about that instance.  
If a CSR is selling broadband in a retail location, how much detail do they need to provide verbally or physically?
  • If in the store, the CSR needs to provide the label in its entirety – this could be a handout or a kiosk to view online. 
As price increases occur and/or speed tiers change, does this create a situation where we archive the old label and create a new one?
  • Yes, when prices or speeds change, it would be a good idea to archive the label with the old price and create a new label. 
What education is required to be provided to employees? How does this need to be documented for the FCC?
  • Employee education should focus on what broadband labels are and their purpose.  It should also review the provider’s documented procedure on how labels are to be provided to consumers.  There is no formal guidance on what education is required, but it would be a good idea to have something in writing that could be provided to the FCC if requested. 
What price needs to be displayed? Base price, discount price, promo price? What if the customer has a credit on their account?
  • Prices displayed have nothing to do with a customer’s account balance.  The price listed needs to be what the price would be for a consumer looking for service. 
Can labels be hidden on the website by clicks, accordions, or pop-up windows?
  • No. Labels should be fully displayed in close proximity to the associated plan advertisement. They cannot be hidden in other pages or pop-ups.
Can you offer a promotional bill credit offsetting the first month (or two or three) of service without having to create a new label?
  • Yes, as long as your link on the label to promotions and discounts page details the savings. 
How do Internet bundles/packages need to be displayed on labels?
  • If the Internet is bundled with phone or TV, currently no label is required to list the bundled price.  Nex-Tech recommends having one for stand-alone service and then linking discount bundled and package rates. 
Do we need labels for business packages, as well as residential?
  • Labels should be created for advertised business packages.  Special sales or contract negotiation rates do not need a label. 
Do providers need to have a .CSV file of all labels linked on their website?
  • Yes.  Providers are required to make information included in their labels available in machine-readable format such as a .CSV spreadsheet file and available on a provider’s website via a dedicated URL.