Nex-Tech Blog

In today’s broadband industry, building community trust and differentiating ourselves from competitors are more critical than ever. During a recent Edge webinar, Lindsay Brinker, Marketing Supervisor at Nex-Tech, shared key strategies to help broadband providers navigate competition, strengthen their brand, and enhance customer loyalty.

I had the honor of moderating a panel at the NTCA RTime event in San Antonio, where I interviewed Kristi Westbrock, CEO of Consolidated Telecommunications Company (CTC), and Brad Rieger, Board Chair of Midwest Energy Cooperative. Our discussion emphasized the vital role that leadership, both at the board and executive levels, plays in building strong community success.

Marketing in today’s world is more competitive than ever, and it’s no secret that many businesses feel overwhelmed trying to stand out and attract customers effectively. If you’ve ever wondered how to get more orders without increasing your marketing budget, you’re not alone. That’s where order tracking data comes in—a tool that can make your efforts more precise and impactful.

Grant writing can be a daunting process, with tight deadlines, extensive documentation, and fierce competition for funding. However, it is also a powerful tool for driving community development, particularly in underserved areas. By crafting compelling applications and implementing a structured approach, organizations can unlock resources to bring transformative projects to life.

For rural telecommunications companies, building trust with your audience starts long before you install the first piece of equipment or answer a customer’s question. It begins with your brand—the logo, messaging, and design that introduce your business to the world. First impressions matter, and consistency in branding ensures those impressions stick.

Empowering your customer sales team is essential for driving growth and building long-lasting relationships with customers. By equipping your team with the right tools, training, and support, you not only boost their confidence but also enhance their ability to deliver exceptional service. In this month’s webinar, Luke Oborny, Customer Sales Supervisor at Nex-Tech, provided key points for creating a strong, motivated sales force that can effectively meet the needs of your customers while achieving your business goals.

Twelve seasons ago, Nex-Tech Game Time kicked off as more than just a show—it’s a celebration of local talent, schools, and communities. Since 2012, we’ve had the privilege of covering live sports like football and regional wrestling, offering a high-quality, live-streamed experience for people across our region.

Expanding a fiber network for broadband providers isn’t just about building infrastructure. The idea of “if you build it they will come” doesn’t always work.