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Exploring Innovative Digital Marketing Strategies Beyond Facebook and Google
Exploring Innovative Digital Marketing Strategies Beyond Facebook and Google

In today’s rapidly evolving digital landscape, marketers are constantly seeking new and effective ways to reach their target audiences. While Facebook and Google have long been the dominant players in the digital marketing world, there are numerous other platforms that offer unique opportunities for businesses to connect with potential customers. This article delves into some of these alternative platforms and provides insights on how to leverage them for successful marketing campaigns.

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Making Metrics Matter: Harnessing the Power of Effective Dashboards
Making Metrics Matter: Harnessing the Power of Effective Dashboards

In today’s data-driven world, businesses are inundated with information but often struggle to derive meaningful insights. The recent webinar, “Making Metrics Matter: How to Build and Use Effective Dashboards,” provided valuable insights into transforming raw data into actionable intelligence. This article delves into the key takeaways from the webinar, offering a comprehensive guide on leveraging dashboards to enhance decision-making and drive business success.

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The Power of Omnichannel Marketing
The Power of Omnichannel Marketing

In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their customers. One of the most effective is omnichannel marketing. This approach seamlessly integrates various communication channels to provide a unified and personalized customer experience.

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Marketing Metrics That Matter: The Numbers Every CMO Should Track
Marketing Metrics That Matter: The Numbers Every CMO Should Track

Marketing can feel like a guessing game sometimes — but it doesn’t have to be. In a recent webinar, Dustin Schlaefli, Nex-Tech’s Director of Customer Engagement, broke down some of the most important marketing metrics that help businesses make smarter decisions. Whether you’re new to marketing or just want a refresher, here’s what you need to know.

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Overcoming Challenges with Outside Contractors
Overcoming Challenges with Outside Contractors

Managing outside contractors can be tricky—especially when you’re working on many projects at once or with several different crews. In a recent Nex-Tech webinar, Amy Normandin, Operational Support Services Manager, shared helpful tips and real-life strategies to make working with contractors smoother and more successful.

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Embracing New Competition
Embracing New Competition

In today’s broadband industry, building community trust and differentiating ourselves from competitors are more critical than ever. During a recent Edge webinar, Lindsay Brinker, Marketing Supervisor at Nex-Tech, shared key strategies to help broadband providers navigate competition, strengthen their brand, and enhance customer loyalty.

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The Importance of Community Engagement for Broadband Leaders
The Importance of Community Engagement for Broadband Leaders

I had the honor of moderating a panel at the NTCA RTime event in San Antonio, where I interviewed Kristi Westbrock, CEO of Consolidated Telecommunications Company (CTC), and Brad Rieger, Board Chair of Midwest Energy Cooperative. Our discussion emphasized the vital role that leadership, both at the board and executive levels, plays in building strong community success.

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Track It to Market It: Unlock the Power of Order Tracking for Smarter Marketing Strategies! 
Track It to Market It: Unlock the Power of Order Tracking for Smarter Marketing Strategies! 

Marketing in today’s world is more competitive than ever, and it’s no secret that many businesses feel overwhelmed trying to stand out and attract customers effectively. If you’ve ever wondered how to get more orders without increasing your marketing budget, you’re not alone. That’s where order tracking data comes in—a tool that can make your efforts more precise and impactful.

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