In our recent webinar, we shared the “Top 10 Opportunities We Found Through Broadband Website Journey Audits and Mystery Shopping Exercises.” After conducting these audits for providers across multiple markets, one thing became clear: while every company is different, the challenges are remarkably similar.
Nobody knows your customers and your community better than you. Establishing an emotional connection with your customer should be near the top of your marketing Mount Everest. Emotionally invested customers tend to be fiercely loyal. Is there a language unique to your area? Use it.
When I tell people I market Internet service, I can see their eyes glaze over. They picture speed charts, a price in a big font, and a stock photo of a family smiling at a laptop.
SALINA, Kan. – It’s not every day that U.S. Secret Service asks you for your credentials! For Salina local and Nex-Tech Field Operations Manager, Clint Knedlik, this was one of the most exciting experiences of his career to date.
Your website is often the first impression potential customers have of your business. If it is outdated, difficult to navigate, or not generating leads, it may be time for a redesign.
Many clients come to Nex-Tech because their website is no longer helping them achieve their goals. Whether it is attracting new customers, generating sign-ups, or providing information, your website should be working for your business, not against it.
Earlier this month, the Communications Coalition of Kansas (CCK) wrapped up the second edition of the Broadband and BBQ Forum in Salina, KS. The meeting brought together dozens of technology stakeholders: elected officials, rural technology providers, economic development leaders, city and county officials, as well as customers and community members.
A few months ago, Joseph Le, Deputy Director of the Kansas Office of Broadband Development (KOBD), visited our Hays office. Joseph wanted to take a closer look at how we fulfill our mission of “making life better by providing world-class technology.”
AP&T serves communities across Alaska with essential telecommunications services, making its website a critical resource for customers seeking service information, support, and connectivity solutions. As customer expectations for digital experiences continue to evolve, AP&T sought to create a website that better reflected its commitment to service, accessibility, and community connection.
Low Earth orbit (LEO) satellite providers haven’t surpassed fiber on performance, but they’ve changed what customers perceive as “good enough.” And that shift is what matters. Competition is no longer just about network quality. It’s about accessibility, simplicity, and the story customers believe when they compare options.
Low Earth orbit (LEO) satellite providers haven’t surpassed fiber on performance, but they’ve changed what customers perceive as “good enough.” And that shift is what matters. Competition is no longer just about network quality. It’s about accessibility, simplicity, and the story customers believe when they compare options.