There’s no question AI is here, and it’s not going anywhere. But instead of fearing a robot uprising, broadband marketers should be embracing what AI actually is: a ridiculously powerful tool to help us work smarter, not harder.
As competition heats up in the telecom space (we see you, national providers), independent broadband companies need to move fast, stay agile, and scale content like never before. That’s where AI becomes a secret weapon.
At Nex-Tech Creative, we’ve been diving headfirst into how AI can support broadband marketers, not replace them. Here’s a quick breakdown of what I shared recently during our “AI for Broadband Marketers” presentation.
Why AI Matters for Broadband Marketers
AI isn’t the whole strategy, and it certainly can’t execute your entire to-do list, but it is the smartest new tool in our toolboxes. So why wouldn’t you use AI to help brainstorm, draft, polish, and produce content faster?
AI tools let you scale your message without burning out your team. That means more touchpoints, more consistency, and a competitive edge that’s hard to beat.
It Starts with a Delegation Mindset
The strongest AI users I know are also strong delegators. Before starting on any one of your hundreds of daily tasks, ask yourself: “Is this something only I can do?”
If the answer is no, delegate it. Treat AI like an assistant sitting next to you. Give it clear instructions, context, examples of what you like (and don’t), and let it create a starting point. You can always refine from there.
My Preferred Tools for Telecom Marketing
At our agency, we’re big fans of two daily go-tos:
ChatGPT: My creative thinking partner.
I use it for:
- Writing and editing SEO- friendly content
- Building color palettes
- Drafting contracts and SOWs
- Brainstorming campaign concepts
- Creating blog posts, agendas, trainings, and even recipes
Microsoft Copilot: Built into the tools we already use.
It helps with:
- Writing and summarizing emails in Outlook
- Generating slides in PowerPoint
- Pulling insights from Excel sheets
- Recapping Teams meetings
- Creating scripts from video footage
My Top 10 AI Tips for Telecom Marketers
- Write better prompts: Be specific. Say who it’s for, what tone, and what format you want.
- Let AI ask you questions: Say “ask me questions if needed.”
Gamechanger. - Assign a role: Start your prompt with “Act as a Telecom Marketing Strategist” (or whatever fits).
- Use dictation: Speak casually, edit later. Especially helpful for breaking writer’s block.
- Build Custom GPTs: Make your own bots for repeatable tasks—social content, SEO checks, onboarding, etc.
- Generate better images: Be clear about subject, mood, setting, and composition.
- SEO still matters: AI search hasn’t replaced Google yet. Keep your website fast, helpful, and crawlable.
- Ask “What else?”: End prompts with a challenge. It helps you think bigger.
- Use AI to learn: Treat it like a teacher. Ask it to explain things or give you small daily learning exercises.
- Start an AI Power Hour: Host a quarterly session with your team to share wins, workflows, and new tools.
The Bottom Line
Marketing for broadband isn’t getting easier. But with AI in your toolbox, it doesn’t have to feel so heavy. Whether you’re improving SEO, building smarter campaigns, or just trying to get that blank screen to give you something, AI can help.
And if you’re overwhelmed by all the tools, prompts, and best practices? That’s where we come in.
Work with an agency that’s keeping up with the times, not resisting them.
At Nex-Tech Creative, we’re a technology-first team that’s already using AI to help broadband companies like yours grow faster, work smarter, and stay ahead.
Let’s talk about what AI can do for your marketing.
