Nex-Tech
Branding Guideline
Here, you’ll find direction for logo use and branding marks along with downloadable assets. For more in-depth instructions and brand guidance, download the complete Brand Book.
Download Guide
The Nex-Tech brand guidelines are a set of rules that show proper use of the Nex-Tech logo, as well as approved fonts, branded colors & more.
Consistency in logo appearance ensures instant brand recognition for any audience across all platforms. Use the logo marks only as demonstrated here and in the brand book.
Logo/Color Variations
The Nex-Tech logo should always contain the service mark (SM).
Whenever possible, the Nex-Tech logo should be black and red. In cases where we want to make an impact by using a black background, the logo can be white and red. Color combinations are shown in order of priority.
Solid-color versions of the logo may be used in place of the primary logo for applications that do not allow for gradient effects, like embroidery or screen printing.
Download Logos | PNG
Download Logos | PDF
Logo Violations
The strength of the Nex-Tech brand depends on consistent use of the logo. Any changes to the shape, design, or color will interfere with brand effectiveness.
Stretch or Skew the Logo
Change Size of the Elements
Change Colors
Change Fonts
Change Position of Elements
Add other Elements
Add Effects
Use on Busy Background Images or Patterns
Do not use more than one version of the Nex-Tech logo per marketing piece. For example, do not put both the Nex-Tech Creative logo version and the primary logo version on the same poster. Only use logo versions directly from approved artwork. For example, do not copy and paste or screenshot the logo from a website or other digital piece. Web graphics do not contain sufficient resolution to reproduce cleanly in printed applications.
Logo Variations
Brand Colors
The following are approved brand colors for Nex-Tech. It is important to use the colors as defined so the Nex-Tech brand is consistent and easily recognizable.
The red and black swatches below are Nex-Tech’s primary colors; however, secondary colors have been added to the approved color palette as accent colors.
Primary Logo Colors
| PANTONE 485 C | C = 0, M = 100, Y = 95, K = 0 |
| HEX ED1C29 | R = 237, G = 285, B = 41 |
| PANTONE BLACK | C = 0, M = 0, Y = 0, K = 0 |
| HEX 000000 | R = 0, G = 0, B = 0 |
Gradient Accent Color Used in Nex-Tech Logo
| PANTONE 7628 C | C = 0, M = 96, Y = 81, K =32 |
| HEX 9E2A2F | R = 158, G = 42, B = 47 |
Secondary colors have been incorporated into Nex-Tech logo variations, which can be used as accents throughout marketing pieces. However, the red and black swatches on the previous page should still be the main colors used in design material.
Master Logo Gradient Accent
Business Logo Main Color
| PANTONE 7628 C | C = 0, M = 96, Y = 81, K =32 |
| HEX 9E2A2F | R = 158, G = 42, B = 47 |
Business Logo Gradient Accent
| PANTONE 1815 C | C = 2, M = 97, Y = 72, K =52 |
| HEX 7D272D | R = 125, G = 39, B = 45 |
Creative Logo Main Color
| PANTONE 326 C | C = 81, M = 0, Y = 38, K =0 |
| HEX 00B2B1 | R = 0, G = 178, B = 177 |
Creative Logo Gradient Accent
Carrier Logo Main Color
| PANTONE 7718 C | C = 100, M = 0, Y = 44, K 30 |
| HEX 007777 | R = 0, G = 119, B = 119 |
Carrier Logo Gradient Accent
| PANTONE 7722 C | C = 94, M = 16, Y = 43, K 59 |
| HEX 005154 | R = 0, G = 81, B = 84 |
Brand Typography
Typography is another aspect of brand identity that should remain consistent throughout all Nex-Tech marketing materials. Type makes up a large percentage of a brand’s visual identity, so it is important to keep a consistent representation of who we are as a brand.
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Black
Black Italic
Bold
Bold Italic
Medium
Medium Italic
Regular
Regular Italic
Light
Light Italic
Thin
Thin Italic
Roboto Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Black
Black Italic
Bold
Bold Italic
Medium
Medium Italic
Regular
Regular Italic
Light
Light Italic
Thin
Thin Italic
Roboto Slab
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Bold
Regular
Light
Thin