Flamingo Fiber Flock

Our residential Fiber Flock campaign was the result of a multi-perspective team brainstorm day for a specific service area across a broad footprint. Fiber services had been offered within this community for 1-2 years with minimal traction. The team brainstorm was an effort to utilize local insight and direction to create an impactful and highly successful campaign!

Our marketing team felt like it had missed the mark on connecting with the community. After working on multiple campaigns, local events, and sponsorships we needed our local employees to show us the way. During our team Brainstorm day we gained such an insight to not only the local community but our local team too. We discussed what had worked in the past and what the team believed would be the best possible chance to win back customers from a local competitor who had offered 1 year of free Internet.

While discussing campaign ideas that were outside of the box, one team member mentioned that flamingos would be flocking awesome and the idea was born! The entire team had a good laugh, but no one thought we would push our branding guidelines THAT much! We all left the day feeling light hearted and more aligned with each other on our local goals and how we could work together to help our Internet services thrive within the community!

Our Challenge

Nex-Tech had acquired the local telephone exchange company several years prior to team launch. Right after taking over the ownership of the local company, a local competitor offered the service area 1 year of free Internet service. Through the process of absorbing a new company while undergoing a grant project to build out fiber to the area, local employee engagement and connection fell through the cracks.

Our Solution

After fiber build out completion AND wrap up of 1 year of free Internet service from competitive company, Nex-Tech marketing team prioritized local community and employee engagement and pushed company branding standards in order to stand out from the crowd!